| If you send large mailing lists
there is a chance you may receive spam complaints.
The bad news is that if we receive
a significant number of complaints we may have to suspend
and in certain circumstances cease your account. Accounts
suspended or ceased do not receive any service credit
or refund.
To help reduce the possibility of
spam complaints here are some useful tips:
- Identify yourself at the start
of the email and / or in the subject line and avoid
spammy subject lines (i.e. Limited time offer!!).
- Ensure you only email genuine
'opt-in' email addresses - ideally only those you
have generated yourself and where the customer has
indicated they wish to receive emails from you.
- We do not recommend you 'buy'
email lists as although these are sometimes sold as
being 'opt in' (in our experience) they rarely are.
- Make sure you include unsubscribe
/ removal instructions, that they are clearly visible
and importantly work - helping ensure that people
are removed as quickly as possible.
- If possible, customise / personalise
your emails - some mailing list software allows you
to use fields to generate unique emails for each recipient
- for example 'Dear [first-name]'.
- If you get 'bounces' (i.e. someone
has changed their email address and now their email
address does not exist) be sure to remove these from
your mailing lists. Some ISP's count the number of
emails sent to 'invalid' email addresses and include
this in their anti-spam systems.
- When generating messages most mailing
list software lets you generate a single email message
'per recipient' - this is far better than sending
a single message with a number of recipients (usually
all stated on the Bcc: line). Typically you will find
single messages per recipient are less likely to be
caught by spam filters and as they are 'To' the recipient
are more likely to actually be read.
The good news is that these recommendations will also
help improve the response rates of your mail shots!
If you have any questions please contact
us.
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