What is Google Analytics and how can I use it to track my emails?

Google Analytics can help you understand how recipients interact with your website after following links in your email campaigns.

How can I use Google Analytics?

The exact setup depends on your website and current Google Analytics configuration, but the usual steps are:

Sign in to a Google account or create one if required.
Open Google Analytics and create or select the appropriate property for your website.
Follow the current setup guidance in Google Analytics to add the Google tag to your website.
Add suitable campaign parameters to links in your emails so visits from each campaign can be identified.
Use the acquisition and campaign reports in Google Analytics to review visits and activity generated by those links.

Google can change its interface and terminology over time, so use the guidance shown in your current Google Analytics account.

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